Director

Irene Chua

Irene has built up more than 18 years of B2B and B2C communications experience. Irene has worked extensively with multinational companies, developing and implementing integrated communications campaigns – including thought leadership programs, brand positioning, content marketing and product launches.

Before joining Bespoke Communications, Irene held various positions at leading agencies, including Edelman, Text100, Bite Communications and Upstream Asia. She worked in the Communications Department at Hang Seng Bank, handling crisis management, media relations and event management.

Irene graduated from the University of Hawaii at Manoa with a bachelor’s degree in Travel Industry Management, and holds a master’s degree in Communications and New Media from the City University of Hong Kong. She is fluent in English, Cantonese and Mandarin.